2023 MAA Conference

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2023 MAA Conference

October 14, 2023 - October 15, 2023


This is a 2-Day event at the famous Cape Codder Resort & Spa, Hyannis MA

Networking and educational opportunities. Grow your business!

MAA General Meeting. Marketing classes for 2024 Auctions & more.

  • NAA Vice President John Schultz
  • Billy Jo Schultz

Open to Auctioneers Teams & Guests

Get Your Tickets Below


Featuring Special Guest Speakers

John Schultz, AMM

Vice President National Auction Association

John actively works in the auction industry, and loves the traditional auction method of marketing, but also recognizes the importance of adding technology to market auctions, and bring a worldwide audience to the auction ring.

John is currently the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company.

Conference Schedule

Saturday October 14, 2023

8:00 - 9:00 am Registration /
9:00 am - 12:00 pm John Schultz
Modernizing the Auction Experience
Learn how technology like mobile bidding, digital catalogs, and live-streaming can enhance the auction model. Discuss ways to blend tradition with innovation.
12:00 pm Lunch
1:00 - 3:00 pm

John Schultz
Targeted Digital Marketing for Sellers, Bidder, and Buyers
Learn to create targeted campaigns to attract sellers, bidders, and buyers. Explore search and social media marketing tailored to these key audiences. 

3:00 - 4:00 pm Diana Green,
Risk Manages Inc
6:00 pm Dinner,
Fun Auction,
Tug Boats,
Hyannis Marina

Sunday October 15, 2023

8:00 - 9:00 am Breakfast
9:00 am - 12:00 pm  John Schultz
AI for Auctioneers: Transform your business with Cutting-Edge Technology
This engaging seminar explores how AI is revolutionizing the auction industry. Gain insights into AI for valuation, customer service, marketing and more. Through discussions and exercises learn how to leverage AI to boost productivity, efficiency, and profits.
12:00 pm Past Presidents
Hall of Fame Lunch
12:45 - 1:00 pm MAA General Meeting
1:00 - 2:00 pm John Schultz
Marketing Workshop: Ask Me Anything
Get real-time answers to many marketing questions - simple to advanced. This interactive workshop allows attendees to ask anything and receive expert responses.
2:00 - 4:00 pm Vendor and Zoom Presentation
2:00 pm AuctionLook Presentation
3:00 pm Maxanet Auction Solutions

Special Thanks

Event Committee/Volunteers
  • Jennifer Swendick
  • Anthony Mangini
  • Carelle Carter
  • Dale Schaetzke
  • Luiz Gonzaga
  • AuctionLook
  • 1-800-THE-SIGN
  • Risk Managers Inc
  • Maxane T.
  • Shipping Saints
  • E.R. Munro
  • Shearer Printing & Office Solutions
  • Fellowship of Christian Auctioneers International


Cape Codder Resort & Spa
1225 Iyannough Rd
Hyannis, MA 02601 United States
+ Google Map
View Venue Website


Massachusetts Auctioneers Association
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